html Jay Calaguian | Multimedia Campaign Strategist Dubai | Digital Marketing & Creative Direction

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I BUILD CAMPAIGNS THAT WORK

Digital Marketing Strategist | Multimedia Campaigns | Creative Content

12+ years bridging strategy and execution. From concept to deployment.

THE CHALLENGE

Digital marketing strategy and creative execution integration

Great campaigns need seamless integration. Strategy without execution falls short. Creative work without strategy misses the mark. Multiple handoffs slow everything down.

I bring both together.

WHAT I DO

Digital Marketing Visualization

DIGITAL MARKETING STRATEGY

Campaign development • SEO & optimization • International marketing • Analytics • E-commerce strategy

Creative Execution Visualization

CREATIVE EXECUTION

Visual storytelling • Brand development • UX design • Cross-platform content • Video production

Project Leadership Visualization

PROJECT LEADERSHIP

Campaign management • Team coordination • Workflow optimization • Budget management • Client relations

WHERE STRATEGY MEETS EXECUTION

STRATEGIC

Campaign positioning
SEO & analytics
Multilingual strategy
Performance optimization

THE INTEGRATION

Fewer handoffs.
Clearer vision.
Better results.

CREATIVE

Visual storytelling
Brand development
Video production
Content creation

Campaign Design Ven Diagram

EXPERIENCE SNAPSHOT

EMIRATES AIRLINES
(8+ years)

Led digital content strategy for global aviation brand. Managed website redesign and localization across 26 languages. Created multimedia content viewed by millions. Worked across web, mobile, video, and digital marketing.

RECENT BRAND WORK (F&B, Retail, Tech)

Art direction and creative branding for multiple F&B,
E-commerce and Event brands. Directed teams, managed campaigns, delivered results.

INDEPENDENT DIGITAL MARKETING CAMPAIGN

Live Case Study | 2024 Optimization
Executed international digital marketing campaign achieving 516% increase in platform impressions within 72 hours. Managed 38-asset content library across multiple platforms and 16 languages.

12 years digital marketing experience timeline

MEASURABLE RESULTS

Increase in platform impressions within 72 hours

Languages managed for global aviation brand

Boost in customer engagement for F&B campaigns

Assets optimized across multiple platforms

Years with Emirates Airlines

THE ADVANTAGE

Streamlined Collaboration

DIRECT COMMUNICATION

Strategy and creative speak the same language.

EFFICIENT EXECUTION

Clear vision from planning through to delivery.

CONSISTENT RESULTS

One unified approach across all touchpoints.

MY PROCESS

LISTEN FIRST

Understand what you're trying to achieve and what's realistic.

STRATEGY + CREATIVE TOGETHER

Campaigns where both inform each other from day one.

EXECUTE WITH INTENTION

Every design choice, every word, every platform decision has a reason.

OPTIMIZE BASED ON DATA

Track what's working and adjust accordingly.

MAKE IT EASY

Clear timelines, straightforward communication, reliable delivery.

THE TOOLKIT

Digital Toolkit Cloud Visual

DIGITAL MARKETING

Google Analytics • SEO Tools • Social Media Platforms • Email Marketing Systems

CREATIVE SOFTWARE

Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) Figma

WEB & CMS

WordPress • Shopify • WIX • Content Management Systems • HTML/CSS

PROJECT MANAGEMENT

Microsoft Office Suite • Collaboration Tools • Workflow Management Systems

SPECIALIZATIONS

Cross-Platform Campaign Management YouTube SEO and Optimization • Multilingual Content Strategy • Analytics & Reporting

SELECTED ACHIEVEMENTS

Achievements

Part of team that developed Dubai Mall's first Interactive Map display

Played pivotal role building Emirates' first Arabic website (solved Flash limitations)

Contributed to Emirates Group Careers Website (served successfully for 6+ years)

Managed content rollout across 26+ languages for global aviation brand

Featured in industry publications and Dubai Eye 103.8 FM

WORKING TOGETHER

1

INTEGRITY

Clear expectations.
Reliable delivery.

2

COLLABORATION

Open communication. Manageable timelines.

3

RESULTS

Measurable outcomes backed by experience.

4

CLARITY

Straightforward process.

No surprises.

Working Together

THE RIGHT OPPORTUNITIES

If you're looking for someone who handles the full spectrum while keeping things straightforward, let's connect.

Multimedia campaigns that integrate strategy and creativity
International and multilingual content projects

Brands ready to explore fresh approaches
Teams that value comprehensive expertise

QUICK ID

LinkedIn: https://www.linkedin.com/in/jay-calaguian/

Website: www.jclgn.com

Email: jayclgn@gmail.com

CONTACT ME

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